Founder / Builder

Lakta.

براند كيت ← إعلان فيديو بالدارجة

Feed it a brand kit — it produces finished Darija video ads and Instagram carousels.

Every ad playing on this page came out of the pipeline itself — no human editor touched them.

lakta_case_study.prproj rec

00:00BRIEF — the problem

Moroccan SMEs advertise where their customers are — Instagram and TikTok, in Darija — but producing a single decent video ad means agencies, studios, and budgets they don't have.

00:02SCRIPT

A brand kit (logo, colors, product shots) is all the input: Gemini writes the Darija script and scene plan.

00:04RENDER

FFmpeg running in WebAssembly renders the final video ad right in the pipeline — text overlays, cuts, and music timed to the script.

00:06PIPELINE

Inngest job pipelines keep long renders reliable, resumable, and observable.

00:08CAROUSELS

Same pipeline emits Instagram carousels for the posts between video campaigns.

00:10PUBLISH — the outcome

Finished, publishable Darija video ads generated end-to-end — the videos on this page came out of the pipeline itself.

Render settings

  • Next.js 16
  • Gemini
  • FFmpeg (wasm)
  • Inngest
  • AWS S3
  • PostgreSQL

The cutting room — where brands become campaigns

Lakta — AI generator for Darija video ads and social carousels
Lakta on mobile